Personal Brochures - Agent Makeover

Why Personal Brochures Never Go Out Of Style

/in , , /by

With digital marketing and online advertising all the rage these days, the thought of producing and disseminating a personal brochure may be the furthest thing from your mind.

But, before you write-off the good-old fashioned brochure all together, remember that personal brochures are the perfect opportunity to showcase your brand, without limitations. This isn’t always the case with digital marketing (for example, Facebook Ads strongly favor imagery over text and Google Ads don’t let you use images at all). With a brochure, you can include as much or as little as you want about your company, products, or services, ensuring that there’s consistency across all your collateral. Want to use your company color or fonts, imagery and logo? Go ahead! Unlike digital templates which sometimes restrict your color or font selections, or even whether or not you can include a logo or image (or either), personal brochures can incorporate any and all elements that make your brand what it is.

Here are a few other ways the brochure still holds its ground in the marketing game, and its effectiveness:

Ideal for Reaching Your Target Audience

When you hand out a brochure, you can be selective about who you give it, and ensure that it’s delivered. With digital marketing you can pick and choose your audience to some degree but you can’t ensure that message is fully received at the other end. Just think of all the events you attend where you have a completely captive audience of leads: open houses, networking events, conferences, and more. And because personal brochures are distributed by hand you can add that personal touch to the interaction – “Hi, I’m Adam. It’s great to meet you. Here’s a brochure about my business. I’d love to chat more.” With digital marketing, you’re talking to someone on the other end of a social post, e-mail chain, or paid ad campaign that doesn’t have a face to put to the name. Brochures provide a tangible piece of marketing for those leads you qualify through a conversation that builds rapport and trust.

Stays top of mind

Unlike an e-mail, that a lead may not read, or delete immediately after reading, a brochure can be touched, kept, and even passed on to others. A tangible piece of marketing collateral has more longevity and is more top of mind than digital marketing that is quickly swallowed up amongst the World Wide Web. If you can’t remember what a brochure says you can grab it easily, whereas with a web advertisement you have to search for it again, which is not only time-consuming, but also frustrating.

Makes an impression

Hand a lead a glossy Technicolor high-color brochure and get ready to impress. Not only will they appreciate the quality of the material used, the print, and the contents, they’ll also associate your brand with quality. Try doing that with digital marketing…it’s not as easy for sure! Don’t underestimate the value of captivating imagery, punchy copy, bold color schemes, quality stocks and inks when designing your brochure. Having quality marketing materials goes a long way in building credibility with your customer.

Cost-effective

Not only is a brochure design cost-effective, but if you print using offset printing, you can print high quality brochures in bulk for a small prices versus a pay per click campaign which can cost thousands of dollars. Distributing in person costs nothing and although distributing by mail does cost, you can easily control it depending on how little or how much you want to spend.

____________________________________________________________________________

 

Our Theme Brochures will tie into your values as a REALTOR® showcasing your brand and personal story. These quality personal brochures are a unique product that can develop a connection with others. Hand them out at your Open Houses or mail via unaddressed ad mail to your farm area. We design a 4 page brochure that folds to 5.5 x 8.5.  You simply have to send us your copy, or a rough outline, and any testimonials or photos you’d like us to use, and we will fine tune the messaging. We will also lay everything out beautifully with an awesome quote and photo on the front that relates directly to your brand.  We then send you the press ready files, so you can order from us or your local printer. Our price for design is $ 1500 CDN and it will be your exclusive design (no template styles). Everything we do is handcrafted for you.

Call us today to get started!

Agent-Makeover-Current Branding Trends

Current Branding Trends

/in , , /by

Chances are you’ve invested a lot of time and hard work into establishing your brand and it’s paid off. You’ve solidly set yourself apart from your competitors, cemented a loyal customer base, and created a unique customer experience. And, we bet you want to keep it this way, right? Well, that’s why it’s always important to stay up to date on digital and visual current branding trends so that you can evolve your own brand strategy to stay current, competitive, and effective.

Here’s a little snapshot of current branding trends happening right now that you should be aware of:

Current Branding Trend #1: Personalization & Authenticity

This year consumers will continue to expect more from brands than just a sales pitch. Rather they want to see the value behind the brand. The easiest way to do this is to continue to create a personal relationship with your audience by listening to feedback and acting like a fellow human being rather than a dollar-hungry brand.

For example, if someone leaves you a Facebook comment or question, answer it, and answer it genuinely. Don’t just give the stock “Thank you for your feedback” answer. Instead be real in your response – “Thank you for your feedback, Susan. I’ll make note of that for future posts. It’s always great to have new ideas!”

Never underestimate the value of the human element in your branding. Also, don’t be afraid to showcase your personality. Like cheesy jokes? Share a few (clean of course) on your social media or in your next e-blast. Love numbers and stats? Share away! It will allow your customers to know, and relate with, the “you” behind your brand.

Current Branding Trend #2: Immersive Interactions

If you’re looking to capture the attention of today’s Generation Z, or millennial, you’ll need to adopt immersive interactions as part of your marketing strategy so your brand stands out as being technically savvy. Try chat bots, a live chat option on your site, or an app like Proof that show real-time purchase activities.

Current Branding Trend #3: Video Growth

Video is definitely not going anywhere this year (or any year in the near future!). If you’re not using Facebook Live, Instagram Stories, and YouTube, you should be. You can use video to share tips, connect with your audience, and provide value with inspirational and uplifting stories that generate interest and show how your brand can be used to change everyday experiences.

Current Branding Trend #4: Branded Communities

In the online space today, customers want a space to virtually hang-out and share their passions and interests. Not only is this space a great way to connect with your audience, it’s also a way to learn more about your customers and get valuable feedback on your current services. A perfectly designed branded community should be one where, although you are in a position of authority, everyone in the group is treated equally and there is no overt sales pressure. You can utilize LinkedIn groups, Facebook groups, or online forums (either hosted externally or on your own site).

Current Branding Trend #5: Influencer Marketing

Generation Z relies heavily on social media to learn about brands, and their products. That’s why this year it’s important to establish yourself as an authority in your field so you can influence the decisions of this generation. Working alongside brand ambassadors or influencers can be very beneficial in this space.

Current Branding Trend #6: Purpose and Activism

In today’s market, many customers would rather endorse a brand that stands up for a cause. Having purpose humanizes your brand, shows your company’s values, and makes it easier for you to align with the values of your target audience. It shows your customers the reason behind your service and how their hard-earned money will be spent. Showcase your activism on your website, social media (i.e. this month we donated $$$ to XYZ), in your newsletters, e-mail signatures, on your stationary, or even at your open houses. You can either use the cause’s logo (with their permission of course) or include a simple statement, “We are a proud supporter of XYZ.”

Current Branding Trend #7: Vibrant Colors and Bold Typography

This year is all about vibrant and strong contrasting primary colors, bright gradients, color overlay, double exposure, and other different photo saturations. Bold typography is also making waves, with fonts with more personality taking a visual presence on websites.

Current Branding Trend #8: Simple and Minimalistic Design

Contrary to the bright colors and eye catching typography trends, design this year favors simple and minimalistic design and whitespace. Even logos are being simplified, sometimes to nothing more than typography. The focus is on imagery and minimal text. Website design is also now straying from visual balance to instead be asymmetrical. Prioritizing mobile design will also be essential.

Current Branding Trend #9: Animation

Animation is the name of the game this year as it brings a brand’s story to life quickly. It can also be very effective in drawing visitors to a website home page, communicating complex messages easily and in ways that viewers can “get” right away. A great example is an animated logo or GIFs. An animated logo helps a brand bring more life to its persona and can be very engaging when properly done. Click here for some examples.

Make this year the year that your brand really makes waves by adopting and/or adapting your brand to reflect the needs and wants of your target audience.

Agent Makeover is passionate about all these trends but when it comes to colors, typography, and design, we’re really fired up! If you’re feeling like your brand is falling behind in these areas, and want a second opinion, let us know. We haven’t met a trend we can’t meet!

Agent Makeover - Instagram

The Instagram Advantage

/in , , , /by

If you’ve been toying with the idea of setting up an Instagram presence for your business, you’re definitely on the right track.

With over 800 million monthly active users, 40 billion photos shared to date, and 4.2 billion likes a day, the photo and video-sharing social networking service Instagram isn’t going anywhere anytime soon.

It’s the perfect vehicle for reaching a captive audience of affluent prospects between the ages of 18 and 29 (59% of Instagram users) and 30 and 49 (33% of Instagram users). It’s also a great platform for sharing video, with Instagram videos receiving twice the views of others social platforms. You can also rank quicker organically than other traditional methods of online SEO.

It’s also a great lead generation, sales, and referral tool. In fact, user engagement for real estate Instagram posts is ten times higher than Facebook. You’ll reach local homeowners looking to sell, local and out of town buyers looking for homes in your area, out of town realtors looking for referral agents and/or homes in your area, past clients who follow you online, new clients who discover your profile, and referral clients who were tagged on Instagram by a mutual connection. Think of your Instagram profile as the new door-knocking, cold-calling, and mailing that costs nothing more than your time. You can easily prospect for new clients based on locations through liking and commenting on other users profiles. Remember to always tag the location of your posts as tagging a location can increase engagement by up to 79%.

It’s also a powerful branding tool. A real estate Instagram allows you to tell an impactful, visual story about who you really are and what you really do. You can visually prove that you know an area better than anyone else, work with an award winning staging expert, hold interesting and unique open houses, or have outstanding marketing materials (this is where we come in!). You can also showcase your personality and that of the team, by sharing behind the scenes pictures of team outings, birthdays, meetings, or even photo shoots.

Speaking of visual stories, here are a few content ideas to get you started:

  1. The basic listing post that includes a tasteful shot of the exterior, vital property information, your contact information and some relevant hashtags to maximize the reach of your post
  2. Behind the scenes posts/videos showing how to stage a home, the process of setting up an open house, or the joy experienced by a first time buyer getting the keys to their very first home
  3. A listing sneak peek post that piques allows the reader to envision themselves living in the home – the crystal chandelier, the sports car in the driveway, the spacious, spa-like master bedroom, the perfectly landscaped backyard
  4. Open house video walk through that points out the key features of the homes from the perspective of a buyer, from the minute they walk through the front door
  5. Neighborhood video tour that showcases the features of the neighborhood like the schools, parks, and shops
  6. A view or vista shot – If a listing has an unbeatable view of the ocean, river, mountains, lake, or the city skyline, show it off!
  7. Agent promo – Have a great new member of your team? Create a brief video showing them off!
  8. A text post that celebrates a business milestone – for example, your 1000th sale or even your 1000th Instagram follower.

Your Instagram content will of course evolve organically as you learn what your followers enjoy and respond to best.

Always remember to include your contact details in every post – whether that’s your email, phone number, or website, making it easy for potential customers to reach you. And, don’t be afraid to hashtag. It will make your posts easier to find.

Also, be sure to fill in your profile, highlighting what you, and your brand, offer. Include an on-brand, friendly bio photo that is vibrant, stylish, and friendly (call us if you need help taking one!).

Happy Instagraming!

E-Newsletters 101

E-Newsletters 101

/in , /by

If you’ve been toying with the idea of sending an e-newsletter to your clients, go for it! E-newsletters are a great way to build and maintain customer relationships, keep your audience engaged, build trust, showcase what your business offers, and drive traffic to your website or social media platforms. An e-newsletter can be used to promote open houses, showcase new listings, provide helpful tips, share industry news, or promote special offers or giveaways. Repeat studies have shown that an average of 66% of online consumers make a purchase as a result of an email marketing campaign. That’s a pretty great return on investment!

So how do you get started?

First order of business when putting together an e-newsletter is to build a quality list of customer emails. But, before you start madly inputting all of your customer emails into a spreadsheet, make sure you first have their permission to e-mail them, as per Canada’s anti-spam legislation (CASL) that came into effect July 1, 2014. Under this legislation you are not allowed to send an electronic message with the consent of your customer, you must provide an opportunity for customers to opt out of your electronic message; you must clearly identify yourself and your organization, and finally, you must be truthful in your advertising (i.e. Taxes included). For more information about CASL, please click here.

Running low on emails? Try putting out a sign-up sheet at your next open house, and don’t forget to add a way for customers and prospects to opt-in to your newsletter on your high traffic website pages (i.e. Home Page, Contact Us, My Listings) and social media.

Choosing an Email Service Provider

After you’ve created your e-mail list, you’ll need to choose an email service provider to send your newsletter out through. WPBeginner.com recently shared a list of the 7 Best Email Marketing Services for Small Business (2018) that offers a great starting point.

Using a full-service e-mail provider allows you to track your Open Rates, Bounce Rates, Click through Rates, Unsubscribes, and more, valuable marketing statistics that you can use to make informed decisions about your marketing. E-mail providers also commonly offer live chat, email, community support, and a vast library of resources to draw from, which can be very helpful when figuring out how to set up your templates, upload contacts, and more. Speaking of templates, we are glad to help you set up a template that is not only easy to use but also true to your brand.

A well-built newsletter should identify your company, use headings to separate the different parts, use eye catching and relevant imagery, be branded, and allow for social sharing. It should also include numerous Calls to Actions that are easy to click (for example, links to your website, social media, listing, etc). You also need to add a way for your subscribers to unsubscribe, as per the above CASL laws we discussed.

Crafting Newsletter Content

Once you have your shiny new template set up and ready to go, it’s time to add some equally as amazing content to the mix. Here are a few tips for crafting effective content:

  • Greet your readers by their first name whenever possible to create a personal connection
  • Share valuable content that happened recently (i.e. don’t advertise a house sale that happened six months ago), is relevant (is it something your audience is interested in and finds useful), and unique (you don’t want to provide the same home staging tips over and over again).
  • Don’t sell aggressively. A well balance newsletter should be 90% content, 10% promotion.
  • Use simple language and short sentences. Make your content easy to digest and straight to the point. Make sure you include your most important content at the start of your newsletter so it’s not missed.
  • Don’t use industry jargon. You don’t want to risk talking over your reader’s head and alienating them.
  • Send, seal, and deliver it with an amazing subject line. We love the 4U subject line method: Urgent, Unique, Ultra-Specific, and Useful. You want your reader to think they ABSOLUTELY must open your email or they will be missing out. Not only should subject lines be catchy but they should also be concise – 50 characters or less. Avoid using Caps Lock or spammy words such as “Free!” or “Discount” or you’ll likely end up in spam.

And, always, always, ALWAYS spell check and review your newsletter for any grammar errors, before you hit send. Better yet, send yourself a test email first and double check not only for grammar but also broken links or images. It’s better for you to catch an error than your reader.

Finally, consider what time you are sending your e-newsletter. Accordingly to research, the best day to send an email is Tuesday, Wednesday, or Thursday at 10 am, 8 pm, 2 pm, and 6 am. You may need to play around with the time and day over your first few e-newsletters to find the winning formula where your readers are most active and most likely to convert to a lead.

Setting up your first e-newsletter may take some time but in the end it will be worth it. Need a hand brainstorming for your first e-newsletter? Call us today to get started!

Four Social Media Trends Worth Following

/in /by

At Agent Makeover, we’re always keeping our eyes and ears open for the latest social media changes. 2017 was the year more users than ever before accessed social media on mobile, video content largely replaced text-based content, the average age of social media users increased to 35 and over, and the line between “internet users” and “social network users” became increasingly blurred.

Of course, it’s impossible to keep an eye on every single change happening because let’s face it, the world of social media changes from day to day, sometimes even hour to hour, but we do our best! When we know something big is happening in the world of social media, we want you to know about it as well.

Here are four social media trends we recommend following closely in 2018:

Chatbots

Think of a chatbot like your own personal virtual customer service agent that works 24/7, answering the pressing questions and concerns of your customers when you’re not able to. Simulating a conversation with human users, a chatbot will satisfy your customer’s need for instant gratification 24/7 with a connection that although automated still feels personal. A chatbot can either function based on a set of rules meaning it only responds to specific commands or use machine learning (understands language, not just commands). With a number of affordable chatbot builders available on the market (i.e. Bottr, ChatterBot, Bot Framework) it’s also quick and easy to set up your own chatbot.

Mobile Friendly Social Media

If you haven’t been tailoring the content you post on your social media to mobile users yet, you need to start. Just like 2017, 2018 will continue to be a year when social media users favor their mobile phone over any other platform. That means that your social media calls-to-action need to have the mobile user in mind at all times. CTAs should be placed higher on the page and make it crystal clear what you want your customer to do – i.e. Like, Buy, Register, or Subscribe. The larger the button, the better! Also, leave white space around the CTA. You don’t want to clutter it up with surrounding content. Play with color, using the opposite color to the rest of your site. Also consider what will happen when the social media user clicks on the CTA. Where will they go? Try to make the process as simple as possible.

Social Media Platform Diversity

In 2018 it’s good to keep in mind that even though many social media platforms have very similar features (Facebook and Snapchat’s Stories feature, a 24-hour photo and video montages that disappear, for example), that doesn’t necessarily make them the same. So before you eliminate any of your social media platforms because they seem redundant, remember that each platform has completely different reach abilities and audiences. Snapchat for example is still popular with the younger demographic while Instagram remains the leader among millennials.

Video

There’s no denying it. Video marketing is here to stay. Video increases not only customer engagement but also landing page conversions, helps customers make more informed purchase decisions, and leads to more post shares. In fact, 60 seconds of video is the equivalent of approximately 1.8 million words! With so many video options to choose from – 360 video, live streaming, and virtual reality – finding the right fit for your business can go a long way in breathing life into your content, even if it’s used sparingly. Five really great videos every six to seven months are enough as long as they are relevant and professional. Without a video component to your social media you’ll find it hard to compete with your competitors.

We know this is a lot of information to take in, and we’re always here to help explain it. Trust us…we get overwhelmed too but in the world of business, knowledge is power. Social media is always changing but if you’re prepared and equipped to adapt with the changes, you’ll always end up on top.

Agent Makeover - Blogging

The Importance of Blogging

/in /by

Blogs – It’s the “it” word of online marketing these days. There are blogs all over the internet, on every subject imaginable – finance, parenting, food, beauty, fashion…you name it, and it’s out there. And yes, there are even blogs on everything to do with real estate.

So, you might be asking “What is a blog and why do I need one?” The dictionary definition of a blog is a “a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style”. It’s sometimes referred to as an online diary.

Why Do I Need a Blog?

Well, for starters it’s a great way to attract an audience because it provides something of value to them before asking for anything in return. Blogs also:
• Establish you as an authority in your space and enhance your professional image
• Help convert online traffic into leads and leads into customers
• Create unique opportunities – for example, a conference organizer may stumble across your blog and reach out for a possible speaking engagement
• Tell your own story in the way you want to tell it without the risk of any omissions or errors
• Stand out from your competition – Interesting fact: Only 1% of Internet users actively create new content, while the other 99% simply view it.
• Help with SEO or Search Engine Optimization – The search engine robots (AKA bots) put any written content on the World Wide Web through their algorithms, ranking sites that have well-written, engaging, and relevant keyword rich content higher in organic search results. The higher you appear in search results, the more views and hopefully more clicks your site will receive.

How Often Do I Need to Blog?

There’s no magic formula when it comes to blogging but obviously, as with any marketing strategy, more is always better. We always recommend weekly to our clients. But of course, time is a currency more precious than money, so as with anything, spend your blogging time wisely. The great thing about blogging is that the more you do it, the easier it becomes so at first it may take an hour or two and then a few months later you’ll be able to whip out your articles in no time at all.

What Should I Blog About?

Simply put blog about everything you know and love about real estate. Share a great client story, talk about your services, talk about your successes and failures, provide home staging tips, or examine market trends. Just remember when composing your blog to make sure it’s well-written, engaging, and contains all the relevant keyword to your industry. Google Keyword Planner comes in REALLY handy here!

How Do I Set Up A Blog?

Most websites have blog functionality built into the back-end. If not, there are plenty of third party blogging sites, many of which are free, that you can choose from: Weebly.com, Blogger.com, Blogger, and Tumblr, just to name a few. If using a third party blogging site, you’ll have to make sure you link to it from your website and your social media, and vice versa. You want to make sure that you have both inbound and outbound links so that traffic is going both ways and leads can easily figure out how to contact you.

We know this all sounds easier said than done but trust us, once you’ve gotten into the groove of blogging, it will become second nature. We’re always here to lend a hand, whether that’s with topic ideas, blog set-up, or simply a second set of eyes on your content.

Happy Blogging!

Branding Photography 101

/in , /by

We’ve all heard that old saying – a picture speaks a thousand words. And it’s true, especially when it comes to branding. When choosing a branding photo to represent yourself, it’s integral that the photo speaks the thousand words your customer wants, and needs, to hear. After all, visual content drives engagement which ultimately drives sales.

So, how do you make this happen? What steps do you need to take to make sure that the photo you use for branding is the right one?

Hire a Professional

Sure, your cell phone may take great photos but it’s better to leave your branding photo shoot to a professional. If you don’t, you risk devaluing your brand.

Remember: Great photography makes a great first impression, and you can’t place a price tag on that! Plus, a professional can guarantee that you’ll be provided with high-quality images that can be used seamlessly across all of your marketing collateral.

Don’t just hire any local photographer. Take the time to really investigate who can do the job properly the first time. Ask your networks, talk to your colleagues, look online, or ask us! We have a great pool of branding photographers that we trust and are glad to recommend to our clients.

A photographer worth hiring should:

• Have a solid portfolio that speaks to his or her expertise
• Understand lighting, posing, head position, expressions, and body language, and how they all work together
• Be open-minded and receptive to your ideas and vision
• Have photo editing and retouching experience. Always ask for before and after samples.
• Work from their studio with professional camera equipment and proper lighting equipment. A great branding photo should always be shadow, squinting and lighting issue free.

Clearly Communicate Your Vision

Prepare a creative brief for the photographer that outlines the results you want to achieve. The quality and style of your photos will convey a lot about you and signal to your customer how you do business. For example, a photo shoot in casual attire will send a completely different message that one in formal attire.

Deciding how you want to be portrayed in advance (i.e. knowledgeable, dynamic, trustworthy, and successful) will also help the photographer bring out your most important characteristics during the shoot.

The brief should also include your brand values and your target audience. If possible, arrange a pre-shoot consultation to go over your brief. Need help with your brief? Let us know. We are proud to offer art direction services to all of our clients.

Speaking of art direction, we always recommend that our clients have their photos taken vertically to at least below the hands and preferably below the hips, including both arms and shoulders. This allows us to decide on the cropping and positioning of the photo during the design process.

Dress the Part

Be prepared to spend several hours in the studio, having upwards to 100 photos taken, with at least one wardrobe change (or more if you want!). Always arrive at the shoot with your hair styled and book a makeup artist to attend the shoot. It’s best to have daytime makeup applied for a soft natural look. We will review the gallery of photo proofs afterwards and select one photo for your brand so the more we have to choose from the better!

Have Fun!

Once you’ve done your research, selected a photographer, prepared your brief, picked your outfits and styled your hair, all that’s left is to have fun with it and let your body language shine. Smile, stand up tall, and be proud of the brand you are creating. You’ve earned it!

STORYTELLING makes your marketing Rock!

/in , /by

Everyone is talking about storytelling these days, but do you understand the power of these words? As architects of your brand, we make sure to build this foundational principle into your design. It’s simply more interesting and creates a more meaningful connection with others.

Everyone has their story and we want to showcase it in the brand. What would your story be about? It could include a previous career…we once branded a real estate pilot, she was a commercial pilot with an airline before entering the real estate business. We’ve had clients who own vintage cars, or as in Carolynn’s case we wanted everyone to know about her 16 years in the industry. Once you have a compelling and distinctive brand you will notice the attention to your service. Most importantly, you also have to implement your branding via web and social media with a frequent program of farming and possibly exposure on large format outdoor media like billboards and bus shelters. We can help you to get your brand out there and be noticed!

 

Storytelling Case Study:

Carolynn Thelemaque a successful agent in Danville CA. Carolynn was confident in her ability to serve her clients, with her years of experience, but it wasn’t evident in her marketing. Her brand now connects and communicates her strengths – the tagline and design say it at a glance: A Legacy of service. We included a flower from California in her brand…the yellow poppy. The combination is inviting and the effect is solid. Who doesn’t feel good when they see flowers? We always ask – What makes you exceptional and what separates you from others? What can we talk about and showcase?

Now that Carolyn has her brand on her website, social media and her handout materials, we continue the story by including this narrative through an intriguing product: The Theme brochure. In the brochure, we have delved into Carolynn’s abilities and showcased many testimonials. You need to do more than hand out a nice business card…You should carve out your image niche by telling your story over and over, on all of your materials. We recommend having a variety of materials designed that continue your legacy and your story. Implementation is just as imperative. The more that people see you, the greater the possibility to be remembered and contacted. Think about where you like to see advertisers…Do you prefer a printed item arriving in your mailbox? A certain market prefers hard copy like the baby boomers who are the largest market of homeowners. Or you may prefer the social media platform. Choose your target market and start to introduce your story. The more people that see you on a frequent basis the more they will remember you and your story.

Check out our Seasonal Postcards & Theme Brochure pages.

If you would like to tell your story we can make it happen!

What are the Key Benefits of personal branding?

/in /by

Personal Branding is all about marketing YOU…There is no one like you, in the world. Your personal branding showcases who you are…It’s an authentic snapshot of your personality and skills…

I often call it your digital handshake, because when clients see it they should have an immediate impression of you and hopefully that translates to a business connection.

There is a return to authentic craftsmanship. We have cultivated an economy of sameness where there are distinctions without differences. Cars, phone, tablets, franchises, etc. all look alike. The uniqueness of the offerings has become a thing of the past. In this environment people will begin to praise and value a return to authentic craftsmanship. If you want to stay in the game, and succeed in tomorrow’s marketplace, you’re going to have to create a product or service that is beautifully made or superbly delivered. Read more

Postcard Farming is still an effective way to boost your business

/in /by

Have you given up on farming an area with your branded marketing materials? Many agents rely heavily on social media, and that’s all good…How do you analyze your social media leads? Agent Makeover has seen a return to farming with printed materials. We can design whatever you require, a sales postcard like Deborah’s or seasonal themes as well. One of our clients, Deborah Anderson recently sent out these gorgeous postcards we designed and she received a $ 2 Million dollar listing.
Read more