What are the Key Benefits of personal branding?

Personal Branding is all about marketing YOU…There is no one like you, in the world. Your personal branding showcases who you are…It’s an authentic snapshot of your personality and skills…

I often call it your digital handshake, because when clients see it they should have an immediate impression of you and hopefully that translates to a business connection.

There is a return to authentic craftsmanship. We have cultivated an economy of sameness where there are distinctions without differences. Cars, phone, tablets, franchises, etc. all look alike. The uniqueness of the offerings has become a thing of the past. In this environment people will begin to praise and value a return to authentic craftsmanship. If you want to stay in the game, and succeed in tomorrow’s marketplace, you’re going to have to create a product or service that is beautifully made or superbly delivered. Read more